Skills & Competencies for E-commerce Sales Director

E-commerce Sales Director job profile

JOB SUMMARY for E-commerce Sales Director

Directs and oversees an organization's online sales policies, objectives, and initiatives.

JOB RESPONSIBILITIES for E-commerce Sales Director

Sets short- and long-term sales strategies and evaluates effectiveness of current sales programs. Recommends product or service enhancements to improve customer satisfaction and sales potential.

E-commerce Sales Director SALARY RANGE

BASE 50%
$161,491
TOTAL 50%
$200,936
Job Level
M04
Job Code
EX05000124
Education/Degree
Bachelor's Degree
Reports To
Top Management

E-commerce Sales Director Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each E-commerce Sales Director skill and competencie below to view definitions.

12 general skills or competencies (Job family competencies) for E-commerce Sales Director

1 Job Family Competencies – Digital Marketing
Proficiency Level -3
Skill definition-Proactively using online platforms and digital channels to promote or sell the company's products and services.
Level 1 Behaviors
(General Familiarity)
Lists the most commonly used tools and technologies in digital marketing.
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Level 2 Behaviors
(Light Experience)
Gathers consumers' insights to support the refinement of digital marketing propositions.
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Level 3 Behaviors
(Moderate Experience)
Uses quantitative analytics to track the financial success of all digital campaigns.
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Level 4 Behaviors
(Extensive Experience)
Leverages available online marketing platforms to enhance our organization's digital assets.
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Level 5 Behaviors
(Mastery)
Generates innovative digital marketing campaigns to promote our products and services online.
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2 Job Family Competencies – E- Commerce
Proficiency Level -5
Skill definition-Purchasing and selling goods and services over the internet to expand customer reach and drive profitable growth for the business.
Level 1 Behaviors
(General Familiarity)
Lists the key concerns and considerations in purchasing and selling products over the internet.
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Level 2 Behaviors
(Light Experience)
Tracks and records sales on multiple e-commerce marketplaces.
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Level 3 Behaviors
(Moderate Experience)
Leverages e-commerce technologies to increase market expansion and ensure customer satisfaction.
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Level 4 Behaviors
(Extensive Experience)
Leverages advanced systems to monitor our organization's e-commerce business presence.
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Level 5 Behaviors
(Mastery)
Generates plans to increase online and offline promotional of all our eCommerce activities.
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3 E-commerce Sales Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - E-commerce Sales Director
Proficiency Level - 4
5 Competency for - E-commerce Sales Director
Proficiency Level - 5

11 soft skills or competencies (core competencies) for E-commerce Sales Director

1 Core Competencies – Business Acumen
Proficiency Level -3
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Explains our key business strategies and priorities.
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Level 2 Behaviors
(Light Experience)
Reports and communicates market and competitor status regularly to the management team.
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Level 3 Behaviors
(Moderate Experience)
Evaluates supply chain efficiency with an eye toward improving shortcomings.
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Level 4 Behaviors
(Extensive Experience)
Optimizes business processes based on deep insight into various business unit functions.
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Level 5 Behaviors
(Mastery)
Designs and implements feedback loops to identify and promptly address business problems.
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2 Core Competencies – Financial Acumen
Proficiency Level -3
Skill definition-Obtaining financial information and applying financial understanding to foster sound judgment and correct business decisions.
Level 1 Behaviors
(General Familiarity)
Lists and explains the roles of major financial reports.
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Level 2 Behaviors
(Light Experience)
Communicates financial information and movements effectively to senior management.
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Level 3 Behaviors
(Moderate Experience)
Presents financial reports that contain relevant business performance to financial and non-financial employees.
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Level 4 Behaviors
(Extensive Experience)
Oversees all aspects of our business's monetary transactions and economic value to promote financial stability.
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Level 5 Behaviors
(Mastery)
Monitors our business's overall performance and adjusts the allocation of finances based on progress against goals.
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3 E-commerce Sales Director - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - E-commerce Sales Director
Proficiency Level - 4
5 Competency for - E-commerce Sales Director
Proficiency Level - 5

Summary of E-commerce Sales Director skills and competencies

There are 0 hard skills for E-commerce Sales Director.
12 general skills for E-commerce Sales Director, Digital Marketing, E- Commerce, Business Development, etc.
11 soft skills for E-commerce Sales Director, Business Acumen, Financial Acumen, Planning and Organizing, etc.
While the list totals 23 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a E-commerce Sales Director, he or she needs to be skilled in Business Acumen, be skilled in Financial Acumen, and be an expert in Planning and Organizing.

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